Top 5 Personal Finance Budgeting and Planning iOS Apps in the US in Q2 2023

The second quarter of 2023 saw some interesting trends in the performance of the top 5 personal finance budgeting and planning apps on the iOS platform in the United States. Here’s a closer look at how these apps fared in terms of weekly downloads, revenue, and active users according to Sensor Tower data.

Rocket Money - Bills & Budgets

Rocket Money experienced a notable fluctuation in weekly revenue, starting at around $106K in late March and peaking at approximately $118K in the last week of April. Revenue dipped to about $88K by late May but recovered to end June at roughly $96K. Weekly downloads showed an upward trajectory, reaching a high of about 108K in the last week of June. Active users exhibited a steady growth, increasing from around 873K at the end of March to about 935K by the end of June.

YNAB

YNAB saw its weekly revenue rise from around $74K at the end of March to a peak of about $88K in early April, before gradually decreasing to approximately $56K by mid-June. Weekly downloads remained fairly consistent, hovering around 6K with a slight uptick to about 7K towards the end of June. Active users showed a steady pattern, averaging around 55K to 59K throughout the quarter.

EveryDollar: Personal Budget

EveryDollar experienced some volatility in weekly revenue, starting at about $68K in late March, peaking at roughly $82K in late April, and then fluctuating to end June at around $47K. Downloads saw a significant spike to approximately 25K in the first week of June before settling back to around 13K by the end of the month. Active users varied, peaking at nearly 225K in early June before dropping to about 184K by the end of June.

SimplyWise: Receipt Scanner

SimplyWise maintained a steady weekly revenue, starting at around $20K and peaking at approximately $27K in late April. Downloads were relatively stable, averaging around 2.5K to 3.6K per week. Active users consistently hovered around 57K to 60K throughout the quarter.

Mint: Budget & Expense Manager

Mint saw its weekly revenue fluctuate, beginning at approximately $24K in late March and peaking at about $27K in mid-April before tapering off to around $18K by late June. Downloads were robust, reaching a high of approximately 37K in late April and maintaining an average of 32K to 35K per week. Active users showed a general increase, starting at around 627K in late March and peaking at nearly 680K in early May before stabilizing around 630K by the end of June.

The data provided by Sensor Tower highlights the dynamic nature of the personal finance app market on iOS in the United States. For more detailed insights and trends, visit Sensor Tower.